WhatsApp Now Offers Banking Services to Over 2 Million ICICI Bank Customers

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WhatsApp is getting larger in India — not simply as an instantaneous messaging app but in addition as a standalone platform that gives banking providers to prospects of business banks within the nation. On the Fb ‘Gas for India’ digital occasion on Wednesday, ICICI Financial institution introduced that over two million prospects had adopted banking providers on WhatsApp. The industrial financial institution can also be amongst 5 banking companions which are powering WhatsApp’s fee function, which is initially out there for as much as 20 million customers within the nation.

ICICI Financial institution launched its banking providers on WhatsApp in April and hit the mark of 1 million prospects in July. The providers enabled financial institution prospects to test their account stability, view their final three transactions, and discover their nearest ATM and financial institution department by means of the moment messaging app.

“The initiative helped our prospects financial institution conveniently and remotely with out visiting the department in the course of the pandemic,” mentioned Bijith Bhaskar, Head – Digital Channels and Partnership, ICICI Financial institution, in an announcement.

Aside from providing its banking providers, ICICI Financial institution is among the many few banking companions enabling funds on WhatsApp, a service that obtained a inexperienced sign from the Nationwide Funds Company of India (NPCI) final month and is presently stay for 20 million customers.

Just like ICICI Financial institution, Axis Financial institution and HDFC Financial institution, the 2 different companions for the funds function on WhatsApp, additionally see potential within the messaging app to help their prospects.

“As a digital ally, WhatsApp has the potential to help our prospects in a seamless method by means of servicing, onboarding and managing grievances, all, on the identical platform,” mentioned Sanjeev Moghe, EVP and Head – Playing cards and Funds, Axis Financial institution.

HDFC Financial institution Nation Head for Funds Enterprise Parag Rao acknowledged that partnerships with platforms together with WhatsApp was one other essential step in direction of attaining monetary inclusion.

Earlier than the formal launch final month, WhatsApp had been testing its funds service within the nation for fairly a while. The platform owned by Fb additionally confronted antitrust allegations. However the Competitors Fee of India (CCI) mentioned in its order in August that it didn’t discover any contravention of antitrust legal guidelines.

The NPCI final month allowed WhatsApp to roll out funds help primarily based on the Unified Funds Interface (UPI) in a “graded method”. Nevertheless, WhatsApp on Wednesday introduced the function was stay within the nation.

WhatsApp presently has over 400 million customers in India. The funds function is, nevertheless, restricted to roughly 5 p.c of that consumer base. The record of banking companions for funds on WhatsApp contains State Financial institution of India and Jio Funds Financial institution — alongside ICICI Financial institution, HDFC Financial institution, and Axis Financial institution.

Fb CEO Mark Zuckerberg on Tuesday mentioned that he has sought to push deeper the funds function of WhatsApp within the nation.


In 2020, will WhatsApp get the killer function that each Indian is ready for? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to through Apple Podcasts or RSS, download the episode, or simply hit the play button under.



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