What Is it About Christmas Movies That Makes Them So Popular?

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Christmas films are an everlasting custom even in India, however what makes this style of movies so fashionable? We’d brush away fairy tales as we become older, however return to Christmas films yr after yr. India would not boast of quite a lot of unique Christmas-themed content material, however that does not cease viewers from flocking to OTT platforms or re-runs on tv to observe these films. Is escapism what pulls viewers to those ‘vacation’ films, or is there extra to it?

The straightforward-to-follow plotlines, acquainted ups and down, mistletoe awkwardness, snow-covered trenchcoats, and characters that really feel relatable (although our lives could not be extra completely different) invite me to spend hours watching them on a display screen, yr after yr. Christmas-themed films and actuality right here could not be extra completely different; Christmas in my metropolis means a stroll in Bandra’s lit lanes or looking at overly adorned Christmas bushes in malls, for individuals who do not have an overt connection to the competition. But, these films are comforting and the equal to holding a sizzling chai on a chilly night time.

Maybe as a result of, like each good MBA-holding advertising and marketing strategist would let you know, it is essential to enchantment to feelings. And the makers of Christmas films have cracked the system of doing this proper. What makes these films so common? Most likely the truth that they’re much less about Christmas and faith, and extra about heat, love, and sharing; the very emotions we maintain dearest to us and spend a major quantity of our lives chasing.

The themes of kindness, giving, love, and household overshadow every little thing else within the Christmas films, even the large Christmas bushes that characteristic in each film. No characters in these movies are past redemption, and love finds a approach to everybody, even knights from the 14th century who’ve time travelled to 2019 — in The Knight Earlier than Christmas.

It may be straightforward to categorise Christmas films as rom-coms, however for some, the genres stand aside. “They’re completely different from rom-coms in the way in which that Christmas is the driving power of those film, for me every little thing else feels secondary,” mentioned Manya Sinha, a 22-year-old pupil from Chandigarh.

Looking for Christmas on Netflix could be overwhelming
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“The items, the gaiety, the lights, the carols, and the truth that most of them are set throughout winter nights – every little thing in regards to the films feels so heat. Christmas is not huge in my household so I prefer to vicariously reside the competition by way of the characters within the films,” Sinha added.

Researcher S. Brent Plate argues in his analysis paper on Faith and Movie and subsequently in a Enterprise Insider article that it isn’t simply escapism that makes these films so fashionable; additionally they provide a glimpse right into a world because it might be.

If there’s has ever been a time to imagine in a greater world, it’s now. Maybe that is why I’ve discovered myself flocking to rom-coms greater than ever, previously few months. It is good to get misplaced in a world away from my very own, nevertheless it’s even nicer to re-visit a well-recognized world, the place I do know the characters and may safely anticipate the ups and the downs. And whereas escapism will not be the only real issue for Christmas films, it actually is one that may’t be ignored. Who would not want a respite from the information, particularly in 2020?

For some, Christmas-themed films are about illustration. 22-year-old journalist Shauna James watches these films, clichéd as they could be, with a ardour. They painting part of her childhood she believes most cinema in India ignores. “The flicks are westernised however nonetheless extra relatable to me than Diwali-centric films. We have no mainstream Christmas films in India, which is gloomy.”

James pertains to the Christmas traditions mirrored within the films – placing up the tree, the Christmas Eve pleasure, and naturally, opening presents the subsequent day. The flicks are additionally a supply of nostalgia for childhood, for her – she’s watched the likes of Residence Alone together with her prolonged household, individuals who share the identical lived expertise about Christmas as she does.

What was once watching re-runs of Residence Alone on the TV, a Christmas potlock in school the place we might all inevitably snack on solely the chips, and adorning the tree, has advanced to watching trashy Christmas films with my greatest buddy on Netflix Occasion, a price range Secret Santa, and loads of plum cake

Nevertheless it’s not about relatability for all viewers – or perhaps a sturdy attachment for the competition. “They don’t seem to be relatable – however they’re enjoyable, they’re rom-coms, and positive shot feel-good films. These films compensate, a bit, for the truth that there is a lack of Christmas vacation festivities in my life,” mentioned Ashna Babani, a dietitian primarily based in Mumbai.

Christmas-themed strikes are so strongly related to Hallmark that they’re also known as Hallmark films. In response to a report by The New York Instances final yr, Hallmark channels elevated their annual Christmas film depend by 20 p.c since 2017, whereas Netflix doubled its depend in the identical time. A fast search on Netflix will show the identical, and you do not even should spell ‘Christmas’ proper. Apart from the 45 odd Christmas-themed titles popping up after the search, Netflix additionally suggests customers to discover titles associated to ‘Vacation Favourites’, ‘Romantic Christmas Motion pictures’, ‘Really feel-Good Christmas Motion pictures’, ‘Christmas Kids and Household Motion pictures’, and extra.

The streaming platform, actually, has a Vacation Film Universe – an interconnecting world of unique Christmas-themed movies linked to one another. The streaming service explained, with an in depth graphic, how the flicks join with one another, “with out making a Netflix Vacation Film Universe paradox.” It started when producers wished to point out a film inside 2018’s The Vacation Calendar, and selected Christmas Inheritance (2017). Not solely do the characters watch one another on TV in numerous Netflix films, additionally they have connections to Aldovia, the setting for ‘A Christmas Prince’ films, which additionally options in ‘The Knight Earlier than Christmas’ and is near Belgravia, the land in ‘The Princess Change’.

The traces between these films are admittedly blurry – and never simply due to their connections to Aldovia or Vanessa Hudgens. There are such a lot of comparable movies exploring the identical themes in numerous robes, it may take just a few seconds to recall the principle plot. I’ll not bear in mind main methods through which ‘A Christmas Prince’ and ‘The Princess Change’ differed, however I do do not forget that the heat they left me with – even when only for a couple of minutes. Fortunately, the titles are good indicator of what precisely the film is about.

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That Christmas is a profitable market everybody desires a bit of is hardly a shock. Apart from the same old merchandise, one Christmas film within the US (the place else?) stood out with its advertising and marketing. Karen Schaler introduced her vacation film and novel Christmas Camp to life by hosting a camp at luxurious resort in Scottsdale, Arizona that promised vacation themed actions. Beginning at $259 (roughly Rs. 19,100) an evening, it was marketed as a ‘Christmas Camp for grown-ups,’ by Schaler, who additionally wrote the extra fashionable film ‘A Christmas Prince.’

Christmas-themed films are the best instance of feel-good films. Away from the twists and seriousness of different genres, these films are an oasis of endorphins. There was once a movie competition in California to honour feel-good, blissful films. The Feel Good Film Festival (FGFF), also referred to as the Sunflower Movie Pageant, occurred yearly in Hollywood from 2008 to 2012. It showcased characteristic movies, screenplays, quick movies, and flicks by college students which have optimistic themes and blissful endings. The FGFF even had yellow carpet entrances!

Like loads of different content material, generally you find yourself remembering the mind-set you have been in once you watched the film, and the way it made you’re feeling, greater than the plot. Presently learning style in London, 23-year-old Shweta Sunny recollects watching Malayalam Christmas films on tv together with her household post-lunch on Christmas day. “It is that sense of belongingness and the way the flicks deliver all of it collectively,” she mentioned.

Christmas in Mumbai — or some other metropolis in India — might differ from Paris or New York, however we be taught to adapt and tweak what we be taught by way of Christmas films and folks tales, to formulate our personal traditions. What was once watching re-runs of Residence Alone on the TV, a Christmas potlock in school the place we might all inevitably snack on solely the chips, and adorning the tree, has advanced to watching trashy Christmas films (Holidate, I am taking a look at you) with my greatest buddy on Netflix Occasion, a price range Secret Santa, and loads of plum cake, for me. Traditions evolve, and generally, our methods of watching films evolve with them.


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