‘RE: Think, Act, Create’ launches The ReFashion Hub

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After the profitable on-line garment donation drive- Re.purposed- with NGOs in Mumbai and the launch of India’s first digital native textile museum Karkhana Chronicles, trend marketing campaign RE: Suppose, Act, Create launches The ReFashion Hub on 10th December 2020.

The ‘RE: Suppose, Act, Create’ marketing campaign has been advocating for stronger commitments for sustainability and “equity” in trend within the post-Covid 19 situation throughout India and is actively participating millennial customers, influencers, and trend companies to kickstart a Honest Vogue Motion in India by its totally different initiatives.

To be able to unpack and throw mild on what Honest Vogue entails for the Indian trend trade, the marketing campaign has launched The ReFashion Hub. The Hub features as a dialogue platform that engages main thought leaders, trend companies, trade specialists, and different actors for collective motion to be able to set milestones for pivoting to a good trend framework in India. Moreover, the Hub is a convening platform that brings collectively voices from each mainstream trend and sustainable trend.

In its first version, The ReFashion Hub has introduced collectively over 10 thought leaders together with Shefalee Vasudev, Nonita Kalra, Pragya Tiwari, Daniel Fernandes, and Amrita Puri to discover over 6 themes round Honest Vogue. A number of the themes revolve round understanding the influence of psychological well being on quick trend, the scalability of sustainable trend in India, and the developments which have arisen up to now few years within the trend trade.

To encourage individuals to dwell a fashionably sustainable life, well-known humorist Daniel Fernandes encourages his followers to, “Begin creating a listing of your current garments. When you’ve determined what you’re preserving, don’t throw away the remainder. Give them to anyone who wants them. And when you do purchase new garments, you could give away the equal quantity and that you simply received’t find yourself hoarding.”

“The final decade has been brutal for the environment. The time has come, when ‘Change’ is the one manner for us to maintain and survive. As we speak, when our very existence is in query, it’s crucial for us to return collectively as a fraternity. Allow us to Cut back, Recycle, Reuse, Revive, and Reinvent. I urge you to make this your mission and collectively we could be the change,” stated designer Payal Jain, whereas talking concerning the want for Honest Vogue and dialogue round it.

“Sustainability isn’t just concerning the completed product however one must also contemplate the whole course of. For trend, we must be moral about how we work. Persevering with to maintain a craft or a design language that handholds that craft is as vital to preserving sustainability alive in right now’s surroundings,” stated designer Rina Dhaka.

“Restoration is part of sustainable trend for me. I ship them to my weavers and they’re rewoven and so, I’ve been in a position to create one thing new from the outdated. Sustainable trend is one thing you should utilize for an extended time. Traditional and timeless!,” stated veteran designer Leena Singh of Ashima-Leena label, whereas speaking concerning the methods one can cut back waste and reuse in trend.

To entry the ReFashion Hub dialogue platform, please go surfing to YouTube and I GTV. Plans for the subsequent version of The ReFashion Hub are already underway and will likely be launched in early 2021.

(This story has been revealed from a wire company feed with out modifications to the textual content.)

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