MediaTek Passes Qualcomm to Become Leading Phone Chipset Maker in Q3 2020

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MediaTek outstripped Qualcomm to grow to be the largest smartphone chipset vendor with 31-percent market share within the third quarter of 2020, in response to a report. The Taiwanese chipmaker noticed a robust efficiency within the $100 – $250 (roughly Rs. 7,000 – Rs. 18,000) worth bracket. It additionally acquired important progress in markets together with India and China that helped it tackle Qualcomm, that’s stated to nonetheless lead the marketplace for 5G chipsets. Amongst different components, MediaTek is believed to have leveraged the sluggish progress of Huawei because of the US sanctions to develop its market.

Greater than 100 million smartphones had been offered globally within the third quarter with MediaTek chipsets, Counterpoint reports. This helped the Hsinchu, Taiwan-headquartered firm develop its market share to 31 p.c from 26 p.c within the second quarter.

The expansion of MediaTek put a dent on Qualcomm that dropped from the 31 p.c share reported for the second quarter to 29 p.c within the third quarter. Nevertheless, the chipmaker that produces Snapdragon SoCs for cellular units emerged as the largest 5G chipset vendor with 39 p.c share the identical quarter, as per the analysis agency.

Qualcomm’s enlargement within the 5G phase got here from the launch of recent telephones supporting the next-generation networks. Based on Counterpoint, the demand for 5G telephones doubled within the third quarter, with 17 p.c of all smartphones offered within the quarter supporting 5G connectivity. The development is more likely to proceed with one-third of all smartphones shipped within the fourth quarter are anticipated to have 5G assist.

Earlier this 12 months, Qualcomm introduced 5G-supported chipsets together with Snapdragon 690, Snapdragon 750G, and Snapdragon 865 Plus which might be to date restricted to a handful of smartphone fashions. MediaTek, alternatively, additionally expanded its chipset lineup throughout worth segments and launched its Dimensity vary of 5G chipsets to counter the San Diego-based competitor. However, Counterpoint famous that Qualcomm nonetheless has an opportunity to regain its high place by taking up MediaTek within the fourth quarter.

Counterpoint Analysis Director Dale Gai acknowledged that the share of MediaTek chipsets on Xiaomi telephones had elevated by greater than thrice for the reason that identical interval final 12 months. The corporate additionally produced an inventory of inexpensive chipsets that turned the primary choice for a lot of handset makers to rapidly fill the hole left by Huawei’s absence, the analyst stated.

“MediaTek’s sturdy market share acquire in Q3 2020 occurred as a consequence of three causes – sturdy efficiency within the mid-end smartphone worth phase ($100 – $250) and rising markets like LATAM and MEA, the US ban on Huawei and eventually wins in main OEMs like Samsung, Xiaomi, and Honor,” stated Gai.

The restrictions on Huawei that resulted in provide constraints for its HiSilicon chipsets additionally helped Qualcomm acquire some market share within the third quarter.

“Qualcomm and MediaTek have each reshuffled their portfolios, and client focus has performed a key position right here,” stated Counterpoint Analysis Analyst Ankit Malhotra.

The analyst additionally underlined that the world’s most cost-effective 5G system, Realme V3, is powered by MediaTek.

Other than MediaTek and Qualcomm, Samsung, Apple, and Huawei managed 12-percent market share every within the third quarter. Whereas Huawei did not obtain any progress through the quarter, Samsung’s share declined from the 16 p.c and Apple’s share grew from the 11 p.c reported for the second quarter.

Which is the bestselling Vivo smartphone in India? Why has Vivo not been making premium telephones? We interviewed Vivo’s director of name technique Nipun Marya to search out out, and to speak concerning the firm’s technique in India going ahead. We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to through Apple Podcasts or RSS, download the episode, or simply hit the play button under.

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