Louis Vuitton yoga mat made of leather draws Hindu complaint

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A Hindu activist is asking on luxurious items maker Louis Vuitton to tug a yoga mat made partly from cowhide leather-based, calling it “vastly insensitive.” Rajan Zed, president of the Common Society of Hinduism, mentioned in an announcement Tuesday that the mat is “extremely inappropriate” to practising Hindus, who regard cows as sacred symbols of life. “The situation of yoga — a profound, sacred and historic self-discipline launched and nourished by Hinduism — being carried out on a mat made out of a killed cow is painful,” Zed mentioned.

Paris-based Louis Vuitton didn’t instantly reply Tuesday to messages from The Related Press searching for remark. The corporate’s yoga mat, made largely of canvas with leather-based particulars and a cowhide carrying strap, retails for USD 2,390 on-line.

In an e mail to AP, Zed known as on Louis Vuitton executives to apologise and cling to its company code of conduct, which incorporates commitments to moral and social accountability. The corporate “shouldn’t be within the enterprise of spiritual appropriation, sacrilege, mocking critical religious practices and ridiculing complete communities,” he mentioned.

The Common Society of Hinduism, which is predicated in Reno, Nevada, has led a number of latest campaigns concentrating on what it considers the industrial misuse of sacred symbols. Zed’s organisation is a part of an interfaith coalition that’s just lately known as on Anheuser-Busch InBev to rename its Brahma beer line — which shares its title with a Hindu god, however isn’t named for the deity, the beer big says — and in addition urged nightclubs to cease utilizing sacred Buddhist and Hindu imagery as decor.

In August, on-line residence items big Wayfair pulled a towel depicting the Hindu deity Lord Ganesha after the coalition objected.

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