HT Brunch Cover Story: Beauty and the beasts!

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Have you ever ever seen billboards of make-up manufacturers that includes males? Do you assume make-up will ever be a part of males’s on a regular basis routines? If not, assume once more. As a result of make-up was all the time gender-fluid. The Egyptian Pharaohs again in 3100 BCE had elaborate make-up and skincare routines. Centuries later, fashionable musicians like Prince and David Bowie wore make-up. In between, warriors used kohl to guard their eyes on battlefields.

Now a number of male influencers have taken the baton… oops, the wonder blender of their fingers to provoke dialog about boys and wonder with out worry of judgment. Three digital creators inform us not solely about hues however the deeper shades of stigmas related to males who put on make-up.

Metrosexual plus plus

Siddharth Batra, 27  

Already doing trend and elegance movies, Siddharth Batra (@siddharth93batra) dropped his first #GuyBeauty video this February, displaying fundamental make-up for males. His neighborhood that he so rigorously constructed went nuts – not in a great way. Nonetheless, Siddharth discovered followers who lauded his ‘guts’ and the quantity right now stands at 112okay.

“There are individuals who remark ‘chhakka’ [on social media]. However this conditioning is supposed to be damaged!”—Siddharth Batra

Nonetheless, Siddharth has been enthusiastic about make-up for longer than he can recollect. “I used to be all the time enthusiastic about how my mom used her cosmetics. Rising up, my dad and mom knew I used to be metrosexual and fortuitously, they had been open-minded,” he says. “After I labored for an internet trend firm, I needed to put on make-up. I bombarded the make-up artist with questions and that’s how I made a decision to put money into a number of make-up merchandise for myself.” 

Placing this on Instagram felt regular. “My social media is a mirrored image of my life and I’ve all the time believed in breaking guidelines. As I bought higher doing my very own make-up, I realised different individuals wish to study too,” he says. 

Now a few male influencers have taken the baton... oops, the beauty blender in their hands to initiate conversation about boys and beauty without fear of judgment. On Ankush:Sweater; H&M; trousers, Uniqlo;shoes, Zara; On Siddharth: Shirt and pants, Sahil Aneja; shoes, Zara; On Abhinav: Jacket, Urban Outfitter; T-shirt, Uniqlo; pants, Marks & Spencer; shoes, Zara

Now a number of male influencers have taken the baton… oops, the wonder blender of their fingers to provoke dialog about boys and wonder with out worry of judgment. On Ankush:Sweater; H&M; trousers, Uniqlo;footwear, Zara; On Siddharth: Shirt and pants, Sahil Aneja; footwear, Zara; On Abhinav: Jacket, City Clothes shop; T-shirt, Uniqlo; pants, Marks & Spencer; footwear, Zara
(
Shivamm Paathak
)

Although he has many, many followers, he’s, in fact, trolled. “There are guys who give me real suggestions and there are individuals who remark ‘chhakka’. However this conditioning is supposed to be damaged. My duty as a creator is to interrupt the cocoon. If me and my companion each need to put on make-up, I don’t see why that needs to be an issue.”  

Siddharth’s purpose is to not shock. It’s simply to normalise make-up for males. “A Hitler strategy doesn’t work. I don’t need to harm sentiments however I do need actual change. The one method to do this is to intertwine popular culture, humour, trend and wonder. The packaging issues no matter the numbers on social media as a result of all of it relies on how individuals view you; not simply how many individuals view you.” 

Lovely on the within

Ankush Bahuguna, 27

Hindustantimes

When Ankush Bahuguna (@ankushbahuguna) tweeted an image of himself sporting eyeliner, the Web went loopy. “Only a man sporting eyeliner with out caring about what others assume. It’s not my eyeliner that scares you, it’s my freedom to put on it that scares you. This actually isn’t about me, that is about you,” he tweeted.

However the true dialog starter was an Instagram video that confirmed him making use of make-up. “As an actor, make-up is sort of my second pores and skin. So after I tried it myself, I used to be impressed by how effectively I understood it. It’s not simply an artwork, but additionally a science and I’m good at this!” says Ankush.

Hindustantimes

He anticipated the trolling, in fact, however didn’t think about it might be as unhealthy because it was. “The worst questioned my sexuality. These sorts of associations must be nipped within the bud. So the following time I put up a video, I spoke in regards to the stereotypes and attacked them collectively for attacking my decisions,” he says.

These influencers agree that more conversations about gender and beauty need to be had; On Ankush: Jacket and T-shirt, H&M; pants, Zara; shoes, Reebok; On Siddharth: Blazer, pants and shirt, Sahil Aneja; shoes, Burberry

These influencers agree that extra conversations about gender and wonder must be had; On Ankush: Jacket and T-shirt, H&M; pants, Zara; footwear, Reebok; On Siddharth: Blazer, pants and shirt, Sahil Aneja; footwear, Burberry
(
Shivamm Paathak
)

“I’ll name out the trolls as a result of on my unhealthy days, I get actually affected by what individuals say about me“—Ankush Bahuguna

Extra conversations about gender and wonder must be had, says Ankush. “Ideally, make-up and skincare ought to come collectively and go a lot past standard magnificence requirements. It ought to make individuals assume, ‘Oh! It could additionally work like this’. However the messaging of most commercials money in on shoppers’ insecurities and I’ve fallen prey to it myself,” he admits.  

The perspective to males sporting make-up is unusual, says Ankush, as a result of make-up has all the time been integral to Indian tradition. “Whether or not it’s Bharatanatyam or Kathakali, males put on make-up. So in case you abuse me for sporting make-up, the onus just isn’t on me. I’ll name out the trolls as a result of on my unhealthy days, I get actually affected by what individuals say about me,” he says.  

He who doesn’t care

Abhinav Mathur, 36

Hindustantimes

4 years in the past, when lawyer Abhinav Mathur (@_abix_) entered the digital content material area and needed to take part in shoots, he began sporting make-up. “It made me really feel constructive and accepted and that modified all the pieces for me,” says Abhinav.

Although he’s not typically on-screen, Abhinav took to cosmetics fairly naturally. “It may be as a result of I had no social stigmas in my thoughts. However that’s not the case with most Indian males,” he says. “After I bought into the business, there have been a variety of masculine-looking males however then I realised that everybody round me was glamming up. Conversations and your environment have an effect on your ideas deeply. I realised that making use of basis doesn’t problem my masculinity in any method. So through the years, I’ve tried to good the artwork as a result of when accomplished shoddily, it exhibits,” he laughs. 

These men get that skincare doesn’t only mean taking care of the under eyes. On Ankush: T- shirt, H&M; trousers, Zara; shoes, Reebok; On Abhinav: Shirt, Satya Paul; T-shirt, Uniqlo; pants, Marks & Spencer; shoes, Zara; bag, Louis Vuitton

These males get that skincare doesn’t solely imply caring for the beneath eyes. On Ankush: T- shirt, H&M; trousers, Zara; footwear, Reebok; On Abhinav: Shirt, Satya Paul; T-shirt, Uniqlo; pants, Marks & Spencer; footwear, Zara; bag, Louis Vuitton
(
Shivamm Paathak
)

“Skincare doesn’t solely imply caring for the beneath eyes…”—Abhinav Mathur

So far as Abhinav is worried anybody who needs to make use of make-up ought to use make-up. “I like my oily pores and skin being taken care of with a dab of concealer and the correct unfastened powder. It’s about enhancing my options and I don’t see why making an effort to look good is a criminal offense,” he says. “After all, I’ve confronted stares however I’ve all the time taken it with humour. If I let my guard down and turn into weak, I’ll squirm. I’m very comfy in my sexuality, so jibes questioning my orientation are usually not bothersome.”

Lately engaged, Abhinav is unconcerned by trolls. “Schooling is the true deal on this. Your insecurities come from what you see round you, and I’ve made peace with the truth that it isn’t doable to alter everybody’s notion. Having gray hair within the influencer area may not be considered well-groomed, however I’ll flaunt it. In any case, you do you!”  

Hindustantimes

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From HT Brunch, November 22, 2020

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