Brazilian clothes brand removes image of Hindu deity from shorts

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A Brazilian style garments model has eliminated advertisements for its line of shorts for women and men that used a picture of Lord Ganesh, one of the crucial revered deities of Hinduism, in response to complaints of sacrilege.

The Jon Cotre model based mostly in Sao Paulo state stated the advertisements have been faraway from its web site and it stopped making the shorts.

“I apologize on behalf of the corporate for what occurred. Our intention was by no means to ‘trivialize’ or offend,” a spokeswoman for the agency stated.

Lord Ganesh, readily recognized by his elephant head, is likely one of the best-known and most worshipped deities on the planet’s third largest faith which has about 1.2 billion followers. He’s the patron of intellectuals, bankers, scribes and authors.

India’s ambassador in Brazil, Suresh Reddy, spoke to the corporate’s proprietor Jon Cotre to clarify the sensitivities associated to utilizing pictures of Lord Ganesh, the embassy stated.

Cotre instantly agreed to take away the pictures and materials from his shops, the embassy stated in an announcement.

A Hindu cleric based mostly in the US, Rajan Zed, had criticized the inappropriate business use of Lord Ganesh pictures, complaining about “non secular appropriation, sacrilege and ridiculing whole communities.”

(This story has been revealed from a wire company feed with out modifications to the textual content.)

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