Boat Beats Realme to Lead TWS Earbuds Shipments in Q3: Counterpoint

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Shipments of true wi-fi stereo (TWS) earbuds have skyrocketed in India, as they grew 723 % year-on-year within the third quarter of 2020, in line with analysis agency Counterpoint. Indian vendor Boat turned the market chief with a share of 18 %, whereas Xiaomi maintained its second place. The Chinese language firm captured a market share of 16 %. Counterpoint believes that the entry of latest gamers together with OnePlus, Vivo, and Infinix within the TWS earbuds market has accelerated its progress within the nation. The tradition of finding out and dealing from residence because of the coronavirus outbreak has additionally helped enhance the demand for TWS earbuds.

As per the information shared by Counterpoint, Boat emerged because the main participant within the Indian TWS earbuds market within the third quarter. The New Delhi-based firm launched a listing of earbuds throughout worth segments throughout the quarter that helped enhance its market share to 18 % from the 10 % reported within the second quarter. Boat additionally managed to depart behind Realme that was main the market beforehand.

After Boat, Xiaomi got here second within the Indian TWS earbuds market within the third quarter. The market share of the corporate, nevertheless, dropped to 16 % from the 20 % reported within the second quarter.

Just like Xiaomi, Realme additionally noticed a dip of 10 % in its market share that dropped to 12 % within the third quarter from 22 % reported within the second quarter when it was main the market. Counterpoint believes that the autumn in its market share was as a result of Realme launched no new merchandise within the third quarter.

After the highest three gamers, JBL got here fourth with eight % market share within the third quarter. This declined from 15 % within the second quarter. Growing competitors and the expansion in shoppers demand for worth choices because of the financial slowdown are thought of to be the 2 key elements for the drop in JBL’s share within the TWS earbuds market.

Apple, which managed to dominate the market of TWS earbuds within the nation in 2019, got here fifth within the third quarter. The Cupertino large changed Ptron to revive its spot within the high 5 gamers listing throughout the quarter. Its quarterly market share additionally elevated to 6 %.

When it comes to the best-selling fashions within the TWS earbuds section within the third quarter, Counterpoint claimed that the Redmi Earbuds 2C led the market, adopted by Boat Airdopes 441 and Realme Buds Q. The Realme Buds Air Neo and the Apple AirPods (2nd Gen) got here fourth and fifth, respectively.

“The smartphone OEMs have managed to carve a major place for themselves within the section by leveraging their already established model consciousness and gross sales channels,” stated Counterpoint analyst Shilpi Jain.

The rise within the AirPods shipments in India and new launches in increased worth tiers boosted the typical promoting worth of TWS earbuds within the nation for the primary time since 2019, in line with Counterpoint.

“Apple’s choice to not embrace wired EarPods with its new iPhone 12 sequence evidently helped it enhance the demand for AirPods,” Jain stated.


That are the very best actually wi-fi earphones beneath Rs. 10,000? We mentioned this on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button under.



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