Report: Samsung leads global smartphone sales in August, widens gap with Huawei

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Counterpoint Analysis reviews that within the month of August, Samsung has widened its market share hole with Huawei, making up 22% of worldwide smartphone gross sales for the month. This, in line with Counterpoint’s newest Month-to-month Market Pulse report.

In comparison with April of this 12 months, Samsung gained 2% market share and Huawei is now at 16% after a record-breaking 21% share again in April.

Though the early summer time months have been harder for smartphone makers, notably as India went beneath lockdown, Samsung rebounded when the market reopened in July and August. Rising tensions between Indian shoppers and Chinese language merchandise labored in Samsung’s favor, which helped it obtain the best-performing month in India since 2018 because of its aggressive on-line advertising and marketing.

Report: Samsung leads global smartphone sales in August, widens gap with Huawei

Apple managed to take care of its 12% share in comparison with April, and with the launch of the brand new iPhone 12 sequence, we anticipate to see a lift in market share going into the final quarter of the 12 months. Regardless that the brand new iPhones are coming somewhat later this 12 months, 2020 best-sellers just like the iPhone SE (2020) and the iPhone 11 ought to hold gross sales regular till then.

Geopolitical insurance policies and political affairs amongst nations are affecting the smartphone market in some ways. There will likely be heightened advertising and marketing exercise to grab alternative in these areas and sentiments. Because of this, the focus of high gamers within the smartphone market will likely be a lot stronger. We see gamers like Samsung, Apple, Xiaomi, and OPPO benefitting probably the most.” – Analysis Analyst Minsoo Kang

Xiaomi has seen a rise in market share and is anticipated to proceed gaining factors because it (and Oppo) change into different Chinese language cellphone makers that fill a void left in Europe by Huawei’s reducing market share.


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