Netflix to Offer Free Service for a Weekend, Starting in India

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Netflix is planning to supply a free trial of its service to everybody in a rustic for a weekend. The brand new plan will start with India and attain world markets over time, Netflix Chief Product Officer Greg Peters revealed throughout the firm’s earnings name on Tuesday. Netflix already provides a 30-day free trial to let new customers check its service and watch just a few Net sequence earlier than going for its subscription. Nevertheless, simply earlier this month, the Los Gatos, California-based firm ended its free trial plan within the US, although it’s nonetheless out there in markets together with India.

CPO Peters stated throughout Netflix’ third-quarter earnings interview that the brand new trial promotion was simply “an instance of the type of innovation” that the corporate deliberate. The chief known as the plan as “an thought” to introduce the Net streaming service to new viewers.

“[W]e assume that giving everybody in a rustic entry to Netflix free of charge for a weekend could possibly be an effective way to show a bunch of recent individuals to the superb tales that now we have, the service, how the service works, actually create an occasion, and hopefully get a bunch of these people to enroll,” Peters said within the interview with Barclays’ media analyst Kannan Venkateshwar.

Actual particulars of the brand new trial are but to be revealed. It is usually unclear whether or not it might co-exist with the prevailing 30-day free trial that’s nonetheless out there in India and another markets, although it was not too long ago discontinued within the US.

“We’re at all times taking a look at totally different advertising promotions to draw new members and provides them an excellent Netflix expertise,” a Netflix spokesperson advised Devices 360 in response to the question concerning the brand new trial.

Netflix typically conducts simultaneous testing of a number of options and promotional provides. This helps perceive totally different necessities of viewers and make applicable updates. Moreover, it runs distinct promotional programmes in several markets throughout the globe. It’s, thus, seemingly that the brand new free trial wouldn’t be out there worldwide and be restricted to sure markets upon its testing in India.

That being stated, Netflix certainly wants promotion to compete towards platforms like Amazon Prime Video and Disney+ Hotstar in addition to to increase its subscriber base that didn’t develop as per the expectations, albeit hit the mark of over 19.5 crores subscribers globally by September 30. This was up from 19.29 crores subscribers reported as of June 30. Nevertheless, the corporate predicted that it might add 25 lakhs new subscribers within the third quarter. It was three lakhs lower than the precise subscribers added throughout the interval.


Can Netflix power Bollywood to reinvent itself? We mentioned this on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts or RSS, download the episode, or simply hit the play button beneath.



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