Counterpoint: Samsung Takes Lead in Indian Smartphone Market in Q3 2020

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Samsung has change into the highest promoting model i india once more in accordance with a brand new report. The smartphone market recorded highest ever single quarter shipments in Q3 2020, as per the most recent analysis by Counterpoint’s Market Monitor service. The analysis company notes that the pent up demand of smartphones as a result of lockdown and desire of on-line markets over bodily shops is liable for over 53 million models shipped within the third quarter. This can be a 9 p.c year-on-year (YoY) development in comparison with the third quarter of 2019. The highest smartphone market share holder within the final quarter was Samsung, adopted intently by Xiaomi.

Counterpoint’s Market Monitor service has launched newest knowledge on the Indian smartphone marketplace for the third quarter of this 12 months, revealing that there was a 9 p.c YoY development and whole smartphone shipments have crossed over 53 million models. Samsung led the Indian smartphone market with 24 p.c share, adopted by Xiaomi’s 23 p.c. Final 12 months, Xiaomi led the market share with 26 p.c with Samsung in second place with 20 p.c. As per the report, Samsung has regained the highest spot this 12 months for the primary time since Q3 2018.

In line with senior analysis analyst Prachir Singh, the Indian smartphone market is recovering from the COVID-19 lockdown restrictions and there was a constant development up to now few months. The most important gross sales on numerous on-line platforms throughout Independence Day interval, and September usually being a excessive sell-in month, are liable for the YoY development. Moreover, the mid-tier smartphone phase starting from Rs. 10,000 to Rs. 20,000 noticed the best development in Q3 2020.

Following Xiaomi is Vivo at 16 p.c market share, Realme with 15 p.c, Oppo with 10 p.c, and different manufacturers taking 12 p.c.

Coming to the Indian handset market share that features each smartphones and have telephones, it grew by eight p.c YoY in Q3 2020. That is due to stronger gross sales of function telephones that noticed a 5 p.c YoY development in Q3 2020. For function telephones, Itel led the market in India, adopted by Samsung and Lava.

One other analyst notes that the anti-China sentiments have harm Chinese language manufacturers in India, saying, “these sentiments have subsided as shoppers are weighing in several parameters in the course of the buy as nicely.” Offline-centric manufacturers like Vivo, Oppo, and Itel are rising their on-line presence as nicely, seeing how the buyer conduct is altering.

Coming to the premium smartphone phase, Apple led the over Rs. 30,000 market because of the demand for the iPhone SE (2020) and the iPhone 11. OnePlus maintained its spot as the highest model within the Rs. 30,000 to Rs. 45,000 phase because of the OnePlus eight gross sales. Moreover, the OnePlus Nord turned the best-selling smartphone within the higher mid-tier (Rs. 20,000 to Rs. 30,000) phase.

Is OnePlus 8T the perfect ‘worth flagship’ of 2020? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to through Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button beneath.


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